How Logo Colors Can Improve Your Brand
It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.
Men are attracted to the color red. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It shows overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
The cool colors are given below.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.